Terms of Service

1. Acceptance of Terms

By accessing or using MOORLI BrandGuardDiagnostic (“Service”), a product of MOORLI LLC (“MOORLI,” “we,” “us”), you agree to be bound by these Terms of Service (“Terms”), our Privacy Policy, and our Disclaimer. If you do not agree, do not use the Service.

2. Description of Service

MOORLI BrandGuardDiagnostic is an informational, automated brand impersonation and lookalike-domain audit service. You provide a brand domain, and the Service generates lookalike candidate domains and evaluates public internet signals (such as registration, DNS, web, mail, SSL/TLS, similarity, and related risk indicators) to produce a report.

The Service is designed to help identify potential brand impersonation or lookalike-domain risk. It is not a law firm, takedown service, private investigator, penetration testing engagement, or continuous monitoring platform.

3. Eligibility

You must be at least 18 years old and legally capable of entering into a binding agreement to use the Service. By using the Service, you represent that you have a legitimate business purpose for submitting the domain(s) you choose to analyze.

4. Accounts and Access

Dashboard access is provided through supported authentication providers (for example, Google Sign-In). We do not store your authentication provider password. You are responsible for maintaining the security of your account and for activities that occur under your login.

5. Permitted Use

• Use the Service only for lawful business purposes.
• Do not use the Service to harass, extort, defame, or unlawfully target third parties.
• Do not attempt to reverse engineer, scrape, benchmark, copy, or bypass the Service, its rules, scoring logic, or protections.
• Do not resell, sublicense, or white-label the Service unless you have an applicable MSP/agency arrangement with MOORLI LLC.
• You are responsible for how you act on the information in the report (including any legal, brand, or enforcement decisions).

6. Plans, Deliverables, and Rescans

MOORLI BrandGuardDiagnostic may offer a free preview tier (for example, a “Free Scan”) and paid audit tiers. Plan features, lookalike candidate limits, and included deliverables (such as HTML, PDF, PPT, or rescan eligibility) are defined on the pricing and checkout pages at the time of purchase and may change over time.

If a paid plan includes a rescan entitlement, the timing and conditions of that rescan (including any window such as 30 days) are governed by the plan description shown at purchase and any instructions in the dashboard.

7. Payments and No-Refund Policy

Paid audits are processed through Stripe. By purchasing a paid audit, you authorize payment for the selected plan and deliverables.

No refunds. Except where required by law, all sales are final. Because the Service begins processing and generating a custom report shortly after you initiate an audit, we do not offer refunds after processing has started. If you believe a charge was made in error, contact support@moorli.io before initiating a charge dispute.

Credit restoration. If a paid audit fails because of a MOORLI-side delivery issue and no usable report is produced, we may restore the consumed audit credit for a replacement run. Restored credits are not cash refunds. This does not apply to completed reports, refreshed download links, user input, authorization, account, payment, or business-rule issues.

8. Delivery and Support

Most audits are delivered within minutes, but delivery times may vary based on queue volume, network conditions, and upstream service reliability. Support is limited to technical issues such as login/access problems, payment confirmation issues, and report generation failures.

Support does not include legal advice, takedown execution, trademark strategy, remediation work, or custom consulting unless separately agreed in writing.

9. Data Sources and Accuracy

MOORLI BrandGuardDiagnostic relies on public internet signals and automated analysis at the time the audit runs. Domain status and risk conditions can change quickly. DNS propagation, registrar delays, temporary outages, blocked requests, incomplete public records, and third-party changes can affect results.

Reports are informational and may contain “NA” or “Inconclusive” outcomes where signals are unavailable, not applicable, or insufficient. Third-party reputation checks, when used, are treated as corroborating inputs within MOORLI scoring and are not redistributed as raw provider verdicts. You should not treat any single report as the sole basis for legal, security, or enforcement decisions.

10. Intellectual Property

MOORLI LLC retains all rights, title, and interest in the Service, including the rules engine, scoring methodology, report templates, software, and branding. Subject to your compliance with these Terms, you receive a limited, non-exclusive, non-transferable license to use the reports generated for your internal business purposes (or for client-facing use if authorized under an MSP/agency arrangement).

11. Confidentiality

We treat your submitted domains, generated reports, and audit history as confidential business information and will not disclose them publicly except as needed to operate the Service, comply with legal obligations, or protect our rights and the platform’s integrity.

12. Suspension and Termination

We may suspend or terminate access to the Service if you violate these Terms, misuse the Service, abuse support or payment systems, or engage in activity that creates legal or operational risk for MOORLI LLC or other users.

You may stop using the Service at any time. Termination does not entitle you to a refund for completed or in-progress audits except where required by law.

13. Disclaimer of Warranties

The Service and all reports are provided on an “AS IS” and “AS AVAILABLE” basis, without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose, title, non-infringement, or uninterrupted availability.

14. Limitation of Liability

To the fullest extent permitted by law, MOORLI LLC and its affiliates will not be liable for indirect, incidental, consequential, special, punitive, or exemplary damages arising from or related to your use of the Service or reliance on any report, including lost profits, business interruption, reputational harm, or data loss.

Liability cap. To the fullest extent permitted by law, MOORLI LLC’s total aggregate liability for any claim related to the Service will not exceed the amount you paid for the specific audit giving rise to the claim.

15. Indemnification

You agree to indemnify and hold harmless MOORLI LLC, its affiliates, and personnel from claims, losses, liabilities, damages, and expenses (including reasonable attorneys’ fees) arising out of your use of the Service, your violation of these Terms, or your misuse of audit results.

16. Changes to Terms

We may revise these Terms from time to time. Updated Terms will be posted on this page with a new effective date. Your continued use of the Service after the updated Terms are posted constitutes acceptance of the revised Terms.

17. Governing Law

These Terms are governed by the laws of the State of Minnesota, USA, without regard to conflict of law principles.

18. Contact

Questions about these Terms? Email support@moorli.io.